From SEO to GEO - How to stay visible in the era of AI search
Content Science
Optimize
Jan Lemmens
Solution Manager CXM
Generative AI is redefining search and discovery. With AI Overviews and Search Generative Experience now influencing how users access information, the traditional SEO model is under pressure — Gartner predicts that by 2028, organic traffic will decline by at least 50%.
In our latest webinar, we explore the transition from Search Engine Optimization to Generative Engine Optimization — a strategic shift focused on brand visibility within AI-generated answers and summaries rather than in blue links.
Recording is available below. Hit play to learn more about:
- The changing dynamics of search in the era of AI-driven answers
- How to measure GEO performance through AI benchmarking, agentic traffic, and AI referral analysis
- Emerging tools for tracking brand presence across AI ecosystems
- Practical content and technical optimizations for AI crawlers
- Why “useful for humans = useful for LLMs”
Want to dive deeper into the potential impact on your organization and the topic of GEO? Let's talk!