Stop bleeding money on support calls by adopting an AI-powered portal strategy
Customer Portals
Strategy
Jan Lemmens
Solution Manager CXM
Customer portals often fail to reduce support load, not because of bad technology, but because they're built backwards. Too often, organizations focus on what they want to share instead of what customers are actually looking for or what exact support they need in their specific context. Moreover, the knowledge bases behind portals are often not structured or governed well enough for AI to provide accurate answers.
We organized a webinar around this topic, in which we broke it down:
- Why portals fail to deflect support, even with good content
- What AI can do when it has access to the right structure and context
- How to improve findability, task resolution, and user satisfaction
- What you need to fix in your content workflows and architecture
- Where leading teams are getting quick wins (without ripping everything out)
Are you under pressure to reduce operational costs, increase portal adoption, or improve self-service? Then this session is for you. The recording is available below.