In today’s fast-paced technology landscape, choosing the right tools can be challenging. We help you build a CXM ecosystem that fits your needs and strategy, without vendor bias.
Choosing the right technology today can significantly impact your business’s success tomorrow. More than ever, it's essential to ensure your technology ecosystem is scalable, adaptable and resilient to change.
Using our CXM Reference Framework, we put forward a structured and forward-thinking approach to help you build a technology platform that is able to grow along with your business.
Too often, technology is evaluated by ticking feature checkboxes and comparing pricing models. Decisions made in such a context aren’t grounded in reality and have suboptimal return on investment (ROI).
Therefore, it's essential to start from your vision on Customer Experience, your business goals and your domain-specific processes and work towards an architectural vision, technology choices and eventually implementation. This approach improves the value of the chosen technologies.
Get a clear view on your CX strategy & business goals
Benefits Mapping workshop
Inspect your content lifecycle and delivery channels
Business process workshop
Define key capabilities aligning with your objectives
AmeXio CXM Reference Framework
Define architecture & technology, mapping to identified capabilities
Vendor assessment
In recent years, the content/experience management market has undergone considerable shifts, driven by trends such as low-code platforms, channel-agnostic content, cloud/SaaS adoption and AI capabilities.
Next to that, there is the continuous drive for more flexibility and agility: Composability gives organizations the ability to compose their own Digital Experience Platform (DXP) using a best-of-breed mindset. It involves an increased use of Microservices, API’s, Cloud-native solutions, and Headless content delivery (the MACH movement). Although this pattern can provide real business value, it’s not equally applicable to all use cases. It is highly dependent on the specific business needs, content management and delivery scenarios and the way your organization is structured.
These trends have a substantial impact on your CXM ecosystem. With our Technology Advisory service, we help you to get a grip on what the market is offering, and to look at solutions fitting your unique needs and context.
Enterprises are increasingly embracing composable CXM. Discover how our unique CXM Reference Framework supports the assessment and decomposition of CXM ecosystems, helping businesses scale their operations with confidence.
Jan Lemmens
Solution Manager CXM
By moving towards a composable architecture, you gain control over the specific capabilities in your platform by selecting them in a best-of-breed manner. This means you end up with a more heterogeneous landscape, in which capabilities from multiple software vendors typically need to be integrated, governed and maintained over time. Naturally, this means an additional workload on IT resources.
If your organization doesn’t have the in-house capacity for this in the short- or midterm, you can leverage a Managed Service from an experience partner like AmeXio Fuse . However, we advise organizations with ambitious digital roadmaps to build up this capability in-house for the long-term.