DXP Implementation
We help you to architect and build your Digital Experience Platform (DXP), allowing your organization to manage engaging customer experiences at scale. We make sure your DXP aligns with your Content Supply Chain and seamlessly integrates with your customer touchpoints and enterprise services.
Customers for which we implemented their DXP
Experience management challenges at large enterprises
In today’s digital-first world, delivering consistent, engaging, and personalized experiences across channels is essential to stay competitive. However, businesses often face significant challenges when it comes to creating, managing and optimizing these experiences at scale.
We have witnessed a number recurring challenges across our industry:
- Inconsistent Customer Experiences: Without an integrated platform, it’s difficult to deliver a consistent brand message across different touchpoints like web, mobile, and social media, leading to poor customer engagement.
- Content locked in silos: Too often, organizations have their content shattered in silos. They struggle with inflexible CMS systems, locking content into specific formats and channels while forcing the same generic workflow for all types of authors.
- Outdated technology stacks: This often results in limited integration capabilities, lack of flexibility and scalability, high maintenance costs and technical debt and the inability to leverage emerging capabilities like Artificial Intelligence (AI)
- Slow time-to-market: As businesses grow, scaling content creation and distribution becomes a significant bottleneck. Without a robust Content Supply Chain, it’s challenging to manage the volume and complexity of content required for omnichannel delivery, resulting in increased time-to-market.
How a DXP can help
A Digital Experience Platform or DXP integrates key experience management capabilities, facilitating cross-team collaboration. When implemented with care, it aligns perfectly with your envisioned Content Supply Chain, fostering faster time-to-market, higher cost-efficiency and in the end a strongly improved experience for your customers.
It helps you shift from fragmented systems to an integrated platform that connects your teams, technology, and processes, ensuring efficient operations and more impactful customer interactions across every customer touchpoint.
Key capabilities of a DXP
While your specific setup may vary, a DXP typically supports a combination of these 3 core capabilities:
Content & assets management
Ensure authors can produce, manage and govern content at scale. Typical capabilities include WCM, structured content management, DAM and PIM.
Customer data management
Analyze customer insights and get a holistic view on your customer's journey. Typical tooling includes behavioural analytics and CDP.
Journey orchestration
Tailor content to the customer context. Tooling includes experimentation and personalisation software. Next to that, a proper design system is essential to ensure consistent customer journeys.
DXP Suite or Composable DXP?
The composition of a DXP depends on the unique needs of your organization. Every business operates with different goals, customer journeys, and internal structures, so your DXP must be flexible and modular, allowing you to choose the right tools and capabilities that align with your specific objectives.
Over the past years, two main categories of DXPs have emerged in the market: DXP Suites and Composable DXPs.
DXP Suites
With a DXP Suite, you invest in a broader marketing platform, supported by a single vendor. These kind of systems offer a broad set of tightly integrated solutions, providing business users with autonomy and ease-of-use. Key features include capabilities like in-context editing, off-the-shelf analytics, personalisation tooling and integrated asset management. Typically, these suites come with a hybrid CMS, providing advanced website management and page-building capabilities for business users as well as the ability to deliver content across channels using APIs.
Composable DXPs
As your organization becomes more digitally mature, you will find yourself in need for a more scalable and flexible digital ecosystem supporting your growth. A composable architecture is characterised by a strong decoupling of capabilities. This kind of architecture typically includes a native headless CMS, advanced integration layers and cloud-native microservices. It provides your organization with more freedom to compose your digital ecosystem by taking a best-of-breed approach. It is ideal for businesses with a mature vision on IT and Customer Experience.
Curious on how we can help you with selecting the right architecture and set of technologies? Check out our Technology Advisory service.
Core technologies we trust upon
We focus on gaining deep expertise in a select number of core products, each applicable to different use cases we see in the market today.
Headless or Hybrid?
A modern DXP includes either a Hybrid or a Headless CMS. Both solutions offer distinct advantages depending on the complexity of your digital experience needs and the channels you need to support.
Hybrid: balancing flexibility and ease of use
With a Hybrid CMS, you get the channel-agnostic content management capabilities necessary for omnichannel experiences, alongside the convenience of WYSIWYG (what-you-see-is-what-you-get) editors or page builders when needed. This approach supports both developers and business users, making it an attractive option for organizations looking to balance omnichannel complexity with ease of use.
Headless CMS: ultimate flexibility for omnichannel experiences
Headless CMSs focus strongly on structured content, organizing information in a way that is independent of any specific layout or design, making it reusable and scalable by nature. By embracing proper semantics in how content is stored and managed, businesses can more easily adapt content for different formats without needing to recreate or reformat it for each channel. However, this decoupling comes at the cost of having more limited visual editing tools or page-building capabilities, so teams have a stronger dependency on IT to manage the presentation layer for each channel.
Adoption across your organization
For a DXP to succeed, it needs to be embraced by all layers in your organization. With our Change Management & User Adoption service, we help you ensure that everyone is aligned on the platform’s vision and the way it drives your business goals.
Questions we usually get
Is a DXP essential to support my Content Supply Chain?
A DXP forms the backbone of your Content Supply Chain, since it can go beyond streamlining the creation, management, and distribution of content across all your channels. It also provides capabilities to optimize and personalize your content using customer data.
How is a DXP usually implemented?
We advise to take an incremental approach instead of a "big-bang" roll out. Therefore, our DXP implementations are progressive processes that start with deploying a base platform and integrating your existing systems and enterprise applications. Next, we typically roll out features step-by-step, ensuring smooth transitions and minimizing disruption. This approach allows your organization to scale the platform as needed, integrating additional tools and channels over time. Moreover, it allows you to realize business value at an earlier stage.
Which products do we use to implement DXPs at our clients?
AmeXio Fuse is a certified Adobe Solution Partner (Silver level), with broad expertise on the Adobe Experience Cloud DXP Suite. Moreover, we are Specialized in Adobe Experience Manager (AEM), Adobe’s hybrid CMS. We currently have more than 60 Adobe professional certifications across the Adobe Experience Cloud solutions. Learn more
On the Composable DXP front, we have a strategic partnership with Sanity. Being a highly flexible and customizable headless CMS, Sanity fits the most advanced use cases for structured content management and omnichannel delivery. Learn more
We also implement Drupal in an open-source context. Drupal is a flexible hybrid CMS that fits well within a modern Composable DXP. Learn more
Do we limit ourselves to these products?
Our strategy is not to support every product on the market. Instead, we focus on gaining deep expertise in a select number of core products, each serving sufficiently different use cases.
On the Composable DXP front, we can help you to adopt a best-of-breed approach and compose a DXP tailored to your organization. Read more about our CX Technology Advisory service.
When implementing headless delivery, our dedicated team of front-end experts can implement custom front-end applications using technologies like Next.js and Astro. Moreover, we have deep expertise in React, Angular and Vue for implementing dynamic web applications.
What are the benefits of implementing a headless or hybrid CMS within a DXP?
A headless CMS allows you to deliver content to any channel via APIs, offering flexibility for omnichannel strategies. It’s ideal for businesses that need to repurpose content across a large number of diverse platforms like mobile apps, kiosks, voice assistants or other marketing channels.
A hybrid CMS combines this flexibility with the ease of use typically found in full-stack systems, offering advanced capabilties to design and manage web pages easily while supporting broader omnichannel experiences.
While headless-only solutions often come with visual editing capabilties, they are mainly focused on editing isolated pieces of content and not so much on editing layouts and content presentation. Main reason for this is their absolute focus on storing content in a channel-agnostic way, to ensure maxmimal reuse.
How do I choose between an DXP Suite and a Composable DXP approach?
An DXP Suite is managed by a single vendor, offering pre-integrated tools and simplified user interfaces. It’s ideal for businesses seeking ease of use and a vendor-defined product roadmap.
A Composable DXP, on the other hand, combines different tools from multiple vendors to create a custom solution tailored to your specific business needs. This approach requires a more robust IT vision but offers greater flexibility and scalability.
Improving Customer Experience with Content Hubs and Design Systems
Content Hubs and Design Systems are two complementary tools which can help to streamline your content operations. In this blog post, we recap what they are and how they can enable seamless customer experiences.