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Transforming your AEM-based DXP for Peak Performance
Is your organization struggling to produce impactful customer experiences at scale using Adobe Experience Manager (AEM)? You’re certainly not alone.
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Jan Lemmens
Solution Manager CXM
A 3-stage approach to enhance the performance of your AEM-based DXP, improve its reliability, and prepare for future growth.
Your content management platform is the backbone of your digital presence, but without regular optimization and proactive maintenance, it can fall short of delivering the seamless, high-performing experience your customers expect.
Starting out, everything feels smooth and easy. However, as your organization grows, extending your CMS across departments, you start to feel growing pains. Costs are going up and your time-to-market slows down, which can be a huge issue in a fast-moving market.
With our proven approach, tailored specifically to the Adobe Experience Manager (AEM) suite of products, we help you overcome these problems and ensure your platform will operate at its best — today and in the future.
Having worked with large enterprises over the last 20 years, we have seen how the utilization of content management systems like AEM evolves over time. We realized that when these platforms are not running like well-oiled machines, it prevents organizations to properly connect with its customers and provide them with top-notch experiences.
After implementing numerous AEM-based ecosystems across a broad range of industries, we've identified common patterns emerging in mainly 3 areas:
Solution complexity and developer friction increases, resulting in longer lead times and higher costs to go from idea to a stable solution in production.
In that regard, we often refer to technical debt, codebase fragmentation and degradation of code standards.
As additional features are implemented, productivity for business users (authors and marketers) erodes due to an overload of new features and the addition of numerous quick fixes and workarounds.
This often results in usability issues and an overload of manual operations.
Over time, structural issues pop up, impacting the experience customers have across channels. Worst case, systems experience reduced availability due to unexpected downtimes.
In the end, this means customers get frustrated and move to the competition.
With AEM, your organization has a very strong and capable base platform. In 2024, Gartner still considers Adobe as the true leader in Digital Experience, so there's probably no immediate need to rebuild your whole stack.
However, as your business evolves, your goals and needs around digital platforms might change. With our CX Assessment and CX Technical Advisory services, we help your organization to update its CX strategy, build a roadmap, and select the right set of technologies.
Moreover, Adobe is constantly evolving its AEM suite, with new capabilities like Edge Delivery Services, Document-Based Authoring, Headless API's and the Universal Editor. That's why, as part of our AEM Stabilize & Optimize service, we also provide guidance around adopting these new platform features where relevant. This goes from implementation all the way to user adoption and change management services.
Do you experience one or more of the challenges mentioned above?
With our AEM Stabilize & Optimize service, we offer a bite-sized solution to address common pain points for organizations running an AEM-based DXP.
The end-goal is to optimize your operational costs, improve time-to-market for campaigns and projects, and provide your customers with a more engaging experience.
We have built a methodology specifically tailored towards enterprise use cases, using an incremental, 3-stage approach:
We warmly welcome you to start a conversation with one of our experts for an initial consultation, no strings attached.
Discover more details about our AEM Stabilize & Optimize methodology in our blog post: Transforming your AEM-based DXP for Peak Performance.
Is your organization struggling to produce impactful customer experiences at scale using Adobe Experience Manager (AEM)? You’re certainly not alone.
Jan Lemmens
Solution Manager CXM